Fenway Sports Group are expanding their sports portfolio after acquiring a team set to participate in a new golf league.
FSG will soon represent of one of six founding teams in a technology-driven golf league that is due to launch next year. Controlled by TMRW Sports, the TGL league has been co-founded by two household names in the game of golf: Tiger Woods and Rory McIlroy.
Due to begin in January 2024, the concept consists of six teams of three PGA Tour players competing on a simulator inside an arena.
Games will take place on Monday evenings, last for two hours and will be factored in to the schedule of the PGA Tour
The premise of TGL is to attract a younger audience of watchers, with shorter match times planned
The Financial Times state this deal will see FSG earn a three per cent stake in TGL, but add Liverpool chairman Tom Werner and John Henry were already investors in TMRW Sports
Werner said: “We consider this to be something that we can help grow and participate in what I think is an innovative idea.
“Not just the trajectory of golf as we would call it traditionally with green grass, but golf as it relates to people who play it off-course, either with simulators or the experience of Topgolf. The participation in that actually exceeded traditional green grass golf last year, and not only that, but there’s been a huge increase in young golfers between the ages of 18 to 34 participating, and this is a perfect format for younger viewers.”
A separate, joint statement from Henry and Werner said:
"We are excited for this new journey. Through this new, tech-focused version of the game, New England sports fans will soon have a team of world-class PGA Tour players to cheer for and redefine for this community what it means to play the game in the modern era.”
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